The Launch of The New Corporate Branding
- Dec 27, 2021
- 1 min read
Updated: Apr 20, 2022
A new branding that will launch Nasser Bin Nawaf & Partners Holdings to new heights both nationally and internationally.
Nasser Bin Nawaf & Partners Holdings is proud to introduce its new logo. Simplicity and easiness of recognition were the key factors in the design of the new corporate identity. Looking to a future where NBN Holdings takes a bigger part in Qatar's economy, the new corporate branding showcases where we want to b
e in the international market, and easy to remember and recognize.
“In line with the heritage of the company, we needed a brand identity that was strong, but creative in the way that made it easily recognizable.” Sheikh Nasser N Al Thani
A family of Shades
In order to enhance the strength and visibility of the logo, all Nasser Bin Nawaf & Partners Holding subsidiaries follow the same brand identity with a distinctive uniqueness: The shades.
The shades were developed based on the business sector and values of each entity:
Gold of NBN Holdings: Prestige, Prosperity, Generosity.
Red/Maroon of Elite Security Services: Health, Courage, Life.
Blue/Turquoise of NBN Logistics: Open Spaces, Freedom, Trust.
Orange of NBN Real Estate: Warmth, Success, Happiness.
Green of Premium Hospitality: Environment, Nature, Health.
Purple of NBN Technologies: Energy, Creativity, Inspiring.
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